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- A multinational company, who owns a number of licensable
technologies, assigns special recourses to manage
their IPs, but there are still some difficulties.
First, it’s hard to find the opportunities in
Far East market because it is impossible to set up
many licensing positions around the world. Second,
their technologies cover many fields, which makes
it impossible for licensing staff to know all of technologies.
When someone asks a question about certain technology,
the licensing staff have to spend more time on investigation.
Besides, the licensing staff always complain that
most of the inquirers have no serious interest in
their technologies. Fortunately, all problems were
solved by the cooperation with ITTC. ITTC helped them
find licensees in China and identified the authenticity.
Depending on the extensive industry network, ITTC is
able to find the potential licensees with more efficiency
than themselves. Their technologies are assigned to ITTC's project managers who have the same knowledge background as the technology.Their experiences help them
grasp correctly customers’ requirement and feed
back satisfactory information. “Our cost has
been reduced, but efficiency has been increased remarkably,
which indicates that our cooperation with ITTC is
successful,” said Licensing Director of this
company.
- An important Chinese professional manufacturer
of food addictive and pharmaceutical intermediate
has strong willing to look for an advanced bio-technology.
His basic requirement is a competitive technology
with reasonable price for popular production in the
market and his current equipment must be used for
the new technology. ITTC conducted lots of research
and market investigation based on the requirement;
finally, we decided that the bio-fermentation technology
to produce Vitamine B2 was the best one for this manufacturer.
Then ITTC asked for this technology to several overseas
partners, in the following month, we got all feedbacks.
We studied all received technologies, and finally,
selected one technology from German. Then we arranged
four face-to-face meetings for technical communication
and business negotiation with the technology supplier
and later the signing ceremony for the technology
transferring was held in ITTC.
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